Modernism in Pakistani Urdu Dramas
Entertainment, is the basic purpose of media and it has a great role in the success or in the failure ofa country. In Pakistan, Drama is an important figure in the field of media. Pakistani drama industry has asudden impact on people’s minds. Most famous Pakistani channels like Geo entertainment, ARY digital, Hum TV are extremely influenced by western and Indian channels and in order to compete with different channels they are losing their cultural uniqueness by showing romance, love, extramarital affairs in form of modernity. The influence is clearly noticeable in present dramas in form of characters lifestyles, dressing, food, language, traditional, customs beliefs and religion as well. The media is now introducing new trends, attitudes, behaviors and values for modern life that has create a great influenced in the society. Lane and Ersson (2007) described that Culture is a complex hole that includes knowledge, customs, beliefs and law, other abilities and habits that a person has
